Boutique advisory · Guatemala City → Los Angeles
ANP Asesores supports companies expanding between Guatemala, Mexico, the US and Europe with brand management, marketing research, strategic planning, financial advisory and business development.
What we do
An integrated portfolio of consulting services, personalized to support the growth of your company - locally and abroad.
Define, position and monitor your brand in the marketplace.
Learn more →Understand your consumers, customers and market environment.
Learn more →Clear objectives, KPIs and plans for new-market entry.
Learn more →Models, projections, cost analysis and M&A support.
Learn more →Key relationships and alliances between Guatemala and the US.
Learn more →More than a name or a logo, branding means developing a promise, fulfilling it and maintaining it over time. We work with you to define a proper branding strategy and expand your presence globally - leveraging the brand equity you have already built at home.
Our research links the consumer, the customer and the public to your brand. We define the information you need, design the method, run the data collection and communicate findings and their implications - so decisions are educated, not left to chance.
A strategic plan lets you formulate, implement and evaluate your strategy. We support the formal definition of your mission and objectives for growth through new-market penetration, with KPIs and test points to monitor progress along the way.
From complex financial models to cost-structure analysis and managerial dashboards, we support your team with qualified services built on years of hands-on work with top management - including cross-border M&A across consumer goods, media, internet platforms and IT.
We grow your company through planning, introductions and facilitation of key relationships - matching our knowledge of the US, Mexico and Guatemala markets with the uniqueness of your brand, from initial transaction to follow-on orders.
Who we are
ANP Asesores is a boutique consulting firm based in Guatemala City, with a strong network of partners in Los Angeles - in the heart of the largest Guatemalan communities in the US - and worldwide.
Our team brings solid experience in commercialization, strategic planning, finance and business management across Guatemala, Mexico, the USA and European markets. Whether you sell consumer products, diamonds or business services, we provide the marketing strategies and business development tools to succeed.
Get in touch
Central America - with a global network at your service.
